Not really. If the success of things like Rifftrax or half the shows on TruTV didn't tip you off, people tend to like looking at metaphorical (and literal in some cases) train wrecks so long as they're a safe distance away or something is numbing the more unbearable effects.
"Tell someone there are over a million stars in the sky any people will believe you, tell someone that the paint is still wet and they'll want to touch it to make sure." Same rules apply to this. You tell them these books are terrible and they'll want to look at them.
It certainly would spark one's curiosity: I mean, everyone has seen Great Books lists, but Worst Books Ever are rarely discussed. 
 Of course, "worst" may have different meanings: Mein Kampf or the Turner Diaries are a different sort of "bad" than, say, Norman's "Gor" books or the 10000th iteration of the "Aging college professor and his penis problems" novel...